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The Corporate Reputation of Multinational Corporations

An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

Produktform: Buch / Einband - flex.(Paperback)

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.  weiterlesen

Sprache(n): Englisch

ISBN: 978-3-658-19763-6 / 978-3658197636 / 9783658197636

Verlag: Springer Fachmedien Wiesbaden GmbH

Erscheinungsdatum: 07.11.2017

Seiten: 181

Auflage: 1

Autor(en): Cathrin Huber

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