The Definitive Guide to Magento takes a comprehensive look at Magento, a robust and flexible- commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest-growing open source e-commerce solution. This book walks you through all the steps of building a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is meant to be a desktop reference when working with Magento. Not only does it take a look into some of the finer points of Magento (including walkthroughs of the public and administrative interfaces, and modifying the default Magento theme) but we also included a comprehensive API reference for developers looking to extend Magento beyond its basic functionality. Who This Book Is For This book has two primary audiences. The first includes website designers and developers looking for an eCommerce solution for clients. Magento can not only be manipulated in terms of design but it can meet some of the most complex development requirements. The second audience includes small to medium-sized business owners who are looking to establish an online eCommerce presence. For most business, Magento is ready to perform right after installation. You can easily configure Magento with very little knowledge of PHP or HTML. Magento also allows you to install themes to modify your store’s appearance. Magento is the ideal eCommerce solution for anyone looking to easily install, customize, and run an online store.weiterlesen