deals with a number of broad but interrelated questions: what are attitudes, how do they relate to behavior, how are they acquired, and in what ways can they be shared? The author argues that consistency, within attitude structure and between attitudes and behavior, arises primarily from interpersonal rather than intrapersonal processes. Emphasis is placed on how people interpret behavior as an expression of attitude, and what they demand of such behavior before they treat it as decodable in a particular way.weiterlesen