The Influence of Culture and Personality on Customer Satisfaction
An Empirical Analysis across Countries
Produktform: Buch / Einband - flex.(Paperback)
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
weiterlesen
Dieser Artikel gehört zu den folgenden Serien
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
zurück