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The Intelligent Marketer’s Guide to Data Privacy

The Impact of Big Data on Customer Trust

Produktform: Buch / Einband - fest (Hardcover)

·        - Describes offensive privacy strategies This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. and this book will guide managers in this journey. weiterlesen

Sprache(n): Englisch

ISBN: 978-3-030-03723-9 / 978-3030037239 / 9783030037239

Verlag: Springer International Publishing

Erscheinungsdatum: 20.02.2019

Seiten: 192

Auflage: 1

Autor(en): Robert W. Palmatier, Kelly D. Martin

40,65 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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