The Intelligent Marketer’s Guide to Data Privacy
The Impact of Big Data on Customer Trust
Produktform: Buch / Einband - fest (Hardcover)
· - Describes offensive privacy strategies
This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. and this book will guide managers in this journey.
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