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The Intelligent Marketer’s Guide to Data Privacy

The Impact of Big Data on Customer Trust

Produktform: E-Buch Text Elektronisches Buch in proprietärem

·        - Describes offensive privacy strategies This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. and this book will guide managers in this journey. weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-03724-6 / 978-3030037246 / 9783030037246

Verlag: Springer International Publishing

Erscheinungsdatum: 02.02.2019

Seiten: 192

Autor(en): Robert W. Palmatier, Kelly D. Martin

39,58 € inkl. MwSt.
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