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The New Global Marketing Reality

Produktform: Buch / Einband - fest (Hardcover)

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.weiterlesen

Sprache(n): Englisch

ISBN: 978-1-4039-0520-8 / 978-1403905208 / 9781403905208

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 10.10.2003

Seiten: 292

Auflage: 1

Autor(en): R. Brookes, R. Palmer

53,49 € inkl. MwSt.
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lieferbar - Lieferzeit 10-15 Werktage

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