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The Power of Customer Misbehavior

Drive Growth and Innovation by Learning from Your Customers

Produktform: E-Buch Text Elektronisches Buch in proprietärem

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-1-137-34892-0 / 978-1137348920 / 9781137348920

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 01.11.2013

Seiten: 192

Autor(en): M. Fisher, Kalle Lyytinen, M. Abbott, Kenneth A. Loparo

35,30 € inkl. MwSt.
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