The Pricing Compass
Finding the Solution to Your Pricing Puzzle
Produktform: E-Buch Text Elektronisches Buch in proprietärem
The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
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