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The Right Sensory Mix

Decoding Customers’ Behavior and Preferences

Produktform: Buch / Einband - flex.(Paperback)

This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-662-63797-5 / 978-3662637975 / 9783662637975

Verlag: Springer Berlin

Erscheinungsdatum: 11.04.2023

Seiten: 322

Auflage: 2

Autor(en): Diana Derval

53,49 € inkl. MwSt.
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