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The Rise and Fall of Mass Communication

Produktform: Buch / Einband - flex.(Paperback)

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-1-4331-6422-4 / 978-1433164224 / 9781433164224

Verlag: Peter Lang Publishing Inc. New York

Erscheinungsdatum: 25.06.2020

Seiten: 172

Auflage: 1

Autor(en): William L. Benoit, Andrew C. Billings
Reihe herausgegeben von Lee B. Becker

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