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The Rise of Local Heroes in Retailing

Growing faster than your Competitors

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Optimize your growth strategy: Today, many companies consider internationalization as a good opportunity for an increase in turnover and growth. However, as famous examples have shown, even large companies are sometimes outperformed by indigenous incumbents that have an extensive knowledge about the local markets and their customers. With the help of 10 case studies, this book addresses the phenomenon of these so-called “local heroes”.weiterlesen

Elektronisches Format:

Sprache(n): Englisch

ISBN: 978-3-11-041430-1 / 978-3110414301 / 9783110414301

Verlag: De Gruyter Oldenbourg

Erscheinungsdatum: 31.01.2018

Seiten: 150

Autor(en): Thomas Rudolph, Dieter Berninghaus

59,95 € inkl. MwSt.
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