The Sales Profit Chain (SPC) has been developed for sales decision-makers. To accomplish this, we worked with more than 4,000 companies. The SPC approach uses 12 questions to analyze the most important causal chains of sales and therefore to access the most effective growth and efficiency levers. WHAT IS NEW ABOUT THIS APPROACH? • It uses a coherent overall sales logic (end-to-end approach). • Instead of isolated, individual aspects of sales, the causal chains of sales management are made visible. • The obstacles to implementing measures at the operational level are also explicitly overcome.weiterlesen