This book draws on cosmopolitanism and global studies as well as cultural studies, to shed light on the globalization process of - meaning "Korean wave" in Chinese - in the West, both at a macro and micro level. This research combines the ecosystem formed by producers, institutions, the state and technologies that make possible the globalization of the and illustrates it using the case study of France. The book looks at the passion of young French people for , using 74 in-depth interviews with young people from the Île-de-France region, and places this within the broader framework of  the 'consumption of difference', and the formation of the self through the new figure of the 'cosmopolitan amateur'.  Seen by French fans as an alternative cultural globalization, which challenges the large Western cultural industry, constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods and the use of these resources to build their biographical trajectories.The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.weiterlesen