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The Theory and Practice of Revenue Management

Produktform: E-Buch Text Elektronisches Buch in proprietärem

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-1-4020-7933-7 / 978-1402079337 / 9781402079337

Verlag: Springer US

Erscheinungsdatum: 17.06.2004

Seiten: 714

Auflage: 1

Zielgruppe: Practitioners in industry and academic researchers and graduate students in the fields of OR, Economics, Marketing Science, Consumer Psychology and Information Technology.

Autor(en): Kalyan T. Talluri, Garrett J. van Ryzin

192,55 € inkl. MwSt.
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