This book is a primer in the valuation of digital intangibles that represent a trendy immaterial asset. Startups like successful unicorns, as well as consolidated firms that painfully try to re-engineer their business models, seek to go digital and to build up extra-returns exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic soundness with practical insights. Digital intangibles range from digitized traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book deals with valuation issues comprehensively, explaining how the best practices can be applied to specific asset appraisal and will be of interest to researchers and students, alongside practitioners.weiterlesen