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The Valuation of Digital Intangibles

Technology, Marketing, and the Metaverse

Produktform: E-Buch Text Elektronisches Buch in proprietärem

Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-031-09237-4 / 978-3031092374 / 9783031092374

Verlag: Springer International Publishing

Erscheinungsdatum: 31.08.2022

Seiten: 811

Auflage: 2

Autor(en): Roberto Moro-Visconti

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