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Theory and Management of Collective Strategies in International Business

The Impact of Globalization on Japanese German Business Cooperations in Asia

Produktform: E-Buch Text Elektronisches Buch in proprietärem

In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.weiterlesen

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-1-4039-4814-4 / 978-1403948144 / 9781403948144

Verlag: Palgrave Macmillan UK

Erscheinungsdatum: 11.12.2003

Seiten: 206

Autor(en): R. Haak

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