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Tourist Destination Management

Instruments, Products, and Case Studies

Produktform: E-Buch Text Elektronisches Buch in proprietärem

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Elektronisches Format: PDF

Sprache(n): Englisch

ISBN: 978-3-030-16981-7 / 978-3030169817 / 9783030169817

Verlag: Springer International Publishing

Erscheinungsdatum: 27.04.2019

Seiten: 324

Herausgegeben von Metin Kozak, Nazmi Kozak

213,99 € inkl. MwSt.
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