Trump University books are practical, straightforward primers onthe basics of doing business the Trump way-successfully. Each bookis written by a leading expert in the field and includes aninspiring Foreword by Trump himself. Key ideas throughout areillustrated by real-life examples from Trump and other seniorexecutives in the Trump organization. Perfect for anyone who wantsto get ahead in business, with or without the MBA, these streetwisebooks provide real-world business advice based on the one thingreaders can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits ofany business * Launch your entrepreneurial brand * Manage the differences between service branding and productbranding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your businessweiterlesen