Trump University books are practical, straightforward primers onthe basics of doing business the Trump way--successfully.Written by leading experts and including an inspiring Foreword byTrump himself, these books present smart business wisdomillustrated by real-life examples from Trump and otherworld-renowned experts. Perfect for anyone who wants to get aheadin business without the cost of an MBA, these street-smart booksprovide real-world business advice based on the one thing you can'tget in any business school--experience. In Trump University Marketing 101, Second Edition, you'lllearn how to: * Master the basics of great marketing to grow your business * Adapt your marketing strategy to difficult economicconditions * Understand customers, competitors, and markets * Discover your target audiences * Position your product or service against the competition * Create a great brand from scratch * Market residential and commercial properties effectively * Develop powerful marketing plans * Increase customer satisfaction * Price your products for maximum profit * Use advertising and the Internet to promote your business * Employ guerrilla marketing techniques * And much more!weiterlesen