Trump University Marketing 101 combines the biggest name inbusiness with the 40-year teaching experience of one of the mostwell-known marketing thinkers in academia. Without an MBA inmarketing, how can today's entrepreneurs and business ownersstay on top of what's happening in marketing? How can theyfind the best new ideas and avoid those tactics that don'twork or just lead to trouble? Trump University Marketing 101 presents all the basics of amarketing MBA. Each chapter focuses on one key marketing idea andexplores it in a straightforward, non-academic manner withexercises and examples that show the idea in action. But more thanbasic instruction, Sexton also includes his own methodologies formaking vital marketing decisions-the same methodologies majorcorporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University andprinciple of The Arrow Group, Ltd.®, a marketing consultingand training firm whose clients have included GE, Citigroup, IBM,and Pfizer, among many others. He has taught at Columbia for morethan 35 years, is a recipient of the Business School'sDistinguished Teaching Award, and has written numerous articles onmarketing and branding issues. He is often quoted in prominentmedia such as The New York Times, Business Week, andBeijing's China Economic Daily.weiterlesen