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Universities as Agencies

Reputation and Professionalization

Produktform: Buch / Einband - fest (Hardcover)

This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects. This implies global pressure to standardize, formalize and rationalize their internal organization. The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages. Further, it uses extensive data from US universities to show how their internal organization structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.weiterlesen

Dieser Artikel gehört zu den folgenden Serien

Sprache(n): Englisch

ISBN: 978-3-319-92712-1 / 978-3319927121 / 9783319927121

Verlag: Springer International Publishing

Erscheinungsdatum: 20.08.2018

Seiten: 278

Auflage: 1

Herausgegeben von Åse Gornitzka, Francisco O. Ramirez, Tom Christensen

128,39 € inkl. MwSt.
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