Why does a foreign student or doctoral student decide to study at a German University? In order to answer this question approximately 50,000 internationally mobile prospective students at home and abroad were interviewed on behalf of the Konsortium für internationales Hochschulmarketing (GATE-Germany, Consortium for international University marketing). With the help of three surveys it was determined which factors are important for the choice of a German University and whether the expectations were met. Furthermore, the publication provides information about challenges, which impeded the further stay of students in Germany. Prospective students abroad were also asked about their perceptions relating to the University location Germany. The results of these interviews provide the basis for an adequate target-group orientated development of service provisions at German Universities.weiterlesen