investigates the forms and codes of the Internet as a popular medium and the ways in which women figure as users, content producers, and target audiences. Interdisciplinary and international in scope, this book addresses issues of gendered identity and agency in the wider framework of consumer culture and uses of new media. Individual chapters explore personal and commercial web sites for women, constructions of lesbian identity, communities of female consumers and Vietnam veterans, women’s web cam sites, educational experiences and information society agendas, the possibilities of design, conceptions of digital television, as well as wider media attention to the Internet and women. These case studies provide rich insights into the uses of the Internet as an everyday medium and the varying locations and forms of its gendered use.weiterlesen