Marketing Innovations in the Automotive Industry

Meeting the Challenges of the Digital Age

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Business Model Innovation

From Systematic Literature Review to Future Research Directions

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Managing Sustainability

Perspectives From Retailing and Services

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The Experience Logic as a New Perspective for Marketing Management

From Theory to Practical Applications in Different Sectors

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Marketing in Culturally Distant Countries

Managing the 4Ps in Cross-Cultural Contexts

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International Marketing Strategy

The Country of Origin Effect on Decision-Making in Practice

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Marketing and Customer Loyalty

The Extra Step Approach

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Art and Business

Perspectives on Art-based Management

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Innovation in Community-Based Private Practices Through eHealth

A Business Management Perspective

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Impact of Culture on Management of Foreign SMEs in China

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