This book sets out to explore the reception of Scotland’s best-loved writer Robert Burns in Germany, beginning in the life-time of the poet and ending only today. The author not only traces Burns's growing popularity through the ages but also analyses some of his best-known poems along with selected translations, such as «Tam O' Shanter».

This book examines the part played by Scottish newspapers in constructing identity during the key period of the devolution process from 1997–2011. It uses insights from cultural and media studies, sociology, cognitive science and narratology into the ways in which culturally defined knowledge and notions of identity have been constructed.