Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - flex.(Paperback)

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Proceedings of the 2013 World Marketing Congress

Produktform: Buch / Einband - flex.(Paperback)

Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - fest (Hardcover)

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - flex.(Paperback)

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - fest (Hardcover)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - flex.(Paperback)

Proceedings of the 1996 Multicultural Marketing Conference

Produktform: Buch / Einband - fest (Hardcover)

Revolution in Marketing: Market Driving Changes

Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - fest (Hardcover)

Proceedings of the 1988 International Conference of Services Marketing

Produktform: Buch / Einband - flex.(Paperback)

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Produktform: Buch / Einband - flex.(Paperback)