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Vertical Price Coordination and Brand Care
Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
Produktform: Buch / Einband - flex.(Paperback)
This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Produktform: Buch / Einband - flex.(Paperback)
Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
CSR 2.0
Transforming Corporate Sustainability and Responsibility
Produktform: Buch / Einband - flex.(Paperback)
58,84 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Approaching Business Models from an Economic Perspective
Produktform: Buch / Einband - flex.(Paperback)
58,84 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Corporate Social Responsibility Reporting in China
Produktform: Buch / Einband - flex.(Paperback)
This book analyzes the current situation and development trend of corporate social responsibility reporting in China as well as its international developing trend. It will help managers to improve the effectiveness of their own CSR report management.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Random Regret-based Discrete Choice Modeling
A Tutorial
Produktform: Buch / Einband - flex.(Paperback)
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Innovative Advisory Services in the Virtual World
An Empowerment Perspective
Produktform: Buch / Einband - flex.(Paperback)
Based on detailed analysis of applications in business and government sectors, this book discusses the current state and future trends of virtual advisory services in digital environments. Shows how to effectively design and deliver virtual advisory services.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Management of Alliance Networks
Formation, Functionality, and Post Operational Strategies
Produktform: Buch / Einband - flex.(Paperback)
This book offers a new model for management of alliance networks. The text concentrates on the management of alliance networks in a practice-based framework based on the example of an engineering company which has formed a portfolio of bilateral alliances.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
Social Innovation and New Business Models
Creating Shared Value in Low-Income Markets
Produktform: Buch / Einband - flex.(Paperback)
This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
69,54 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage
The Rocky Road to Publishing in the Management and Decision Sciences and Beyond
Experiencing the Journey and Lessons Learned
Produktform: Buch / Einband - flex.(Paperback)
This book provides unique insights into the publishing process for PhD students and young faculty. It documents the history of two research papers, from the first drafts to published articles, including reviewer comments and author responses.
53,49 € inkl. MwSt.
kostenloser Versand
lieferbar - Lieferzeit 10-15 Werktage