Dr. Sami Alhasanat explores in detail the impact of tourism on the residents of Wadi Musa, Jordan and relates how customs and values handed down from past generations have changed – perhaps irrevocably – for everyone, whether or not they are working directly in tourism. Petra, the ancient Nabataean city located in Wadi Musa, had achieved new status by being named one of the New Seven Wonders of the World in 2007. Over the next year, tourism had increased by 250% with some welcoming the increased attention, while others reacted differently. This led to a crisis in the community with ongoing socio-cultural tensions – a situation which Alhasanat hopes can be resolved by returning to conventional family values and emphasizing unity and cooperation within and between the tribal structures. In his research, Alhasanat aimed to explore something he apprehended as a local person on an intuitive level and wanted to understand as a researcher on a more explicit, phenomenological level.