The Replication of Retail Fashion Formats into Foreign Countries

A Qualitative Analysis

Produktform: Buch / Einband - flex.(Paperback)

Kommunikationsverweigerung und -störung

Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

Produktform: Buch / Einband - flex.(Paperback)

International Strategic Management of Brands and Online Firms

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

Produktform: Buch / Einband - flex.(Paperback)

International Retailers’ Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment

Produktform: Buch / Einband - flex.(Paperback)

International Small and Medium-Sized Enterprises

Internationalization Patterns, Mode Changes, Configurations and Success Factors

Produktform: Buch / Einband - flex.(Paperback)

Online Shopping Intentions

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Produktform: Buch / Einband - flex.(Paperback)

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Produktform: Buch / Einband - flex.(Paperback)

Restructuring of Food Retail Markets in Countries of the Global South

The Case of Emerging Supermarkets in Dhaka, Bangladesh

Produktform: Buch / Einband - flex.(Paperback)

Retail Branding and Store Loyalty

Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Produktform: Buch / Einband - flex.(Paperback)

The Corporate Reputation of Multinational Corporations

An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

Produktform: Buch / Einband - flex.(Paperback)