An engaging and practical introduction to marketing Hallmark features of this titleReal companies, real marketing practices Resources to develop employability skills New and updated features of this titleCoverage of the latest trends and practices Reorganized structure and content Hands-on, learner-based applications

The knowledge and tools every professional needs to make better financial and business decisions.Why this book is different to other finance books: Quick and easy to use Spotlights what you need to know' Requires no prior finance knowledge Practical and real-world focus Written by practitioners