The positioning of enterprises, non-governmental organizations, or public institutions in moral debates is discussed and taken as a basis for consumer, client, and political decisions in a broad scope of topics. While the perspectives of customers, organizations, and further stakeholders on such developments have been highlighted under the label of “ethical consumption”, the impact and effects on actors working in or for such organizations or subcontractors have so far only been dealt with tangentially. This volume turns its attention to the actors and organizational practices in order to trace the effects of these discourses on everyday lives. Similarly, the ethnographic case studies explore the Extent to which everyday work life itself shapes discourses on the negotiation of morality in the present.