Finding New Ways to Engage and Satisfy Global Customers

Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1993 World Marketing Congress

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

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Marketing Opportunities and Challenges in a Changing Global Marketplace

Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

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Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

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