Cultural Perspectives in a Global Marketplace

Proceedings of the 2010 Cultural Perspectives in Marketing Conference

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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The 1980’s: A Decade of Marketing Challenges

Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

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Marketing, Technology and Customer Commitment in the New Economy

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

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Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

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Enlightened Marketing in Challenging Times

Proceedings of the 2019 AMS World Marketing Congress (WMC)

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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

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Proceedings of the 1997 World Marketing Congress

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