International Strategic Management of Brands and Online Firms

Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

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Online Shopping Intentions

Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

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The Corporate Reputation of Multinational Corporations

An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

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Congruency, Expectations and Consumer Behavior in Digital Environments

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Restructuring of Food Retail Markets in Countries of the Global South

The Case of Emerging Supermarkets in Dhaka, Bangladesh

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

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International Retailers’ Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment

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Omni-Channel Retailing

An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

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The Replication of Retail Fashion Formats into Foreign Countries

A Qualitative Analysis

Produktform: E-Buch Text Elektronisches Buch in proprietärem